HIVE - POP-UP

SET  -  2017
Hive | Dallas, TX
Concept, Design Development, Hardware Development, Fabrication Oversight

A non-sequential experience that guides guest through an abstracted Hive environment. Guests interact with all of the Hive products working together within a playful meandering experience.

CONCEPT

Using the hive graphic design guidelines, the Hive logo was cropped and abstracted to become a dimensional landscape. The 100 ft x 100 ft environment, aimed to guide customers through a meandering journey allowing the products to be discovered and interacted with without the pressure of waiting in line. The bright colors of the brand were transported to the playful landscape, vibrant as to catch peoples attention and encourage them to explore.

EVOLUTION

Reduced in scale from the initial concept, the 40 ft x 40 ft environments continued to make a statement. Still allowing for a meandering journey, however, now focused on 3 experiences and 1 demo area. The form was designed to split into 2 parts, allowing Hive to use the environment for both outdoor and indoor events.