IBM DAVOS

Mediamonks - 2019
IBM | Davos
Concept, Design Development, Hardware Development, Technology Integration Design

This project was created while working as a freelancer at Media monks.

At the World Economic Forum in Davos, IBM unveiled the captivating Davos Cognitive Enterprise Experience, an installation designed to showcase their groundbreaking framework for business transformation. With the aim of making the concept of a Cognitive Enterprise tangible, Media Monks crafted a multi-sensory journey that allowed companies to immerse themselves in the possibilities.

Using cutting-edge object-recognition technology, the installation empowered Davos attendees to customize their own industry-specific narrative within a concise 6-minute timeframe. Through the use of physical tokens, participants could shape the story according to their unique needs and challenges. The integration of smart displays, large LED panels, and impressive 98-inch screens further enhanced the experience, offering a comprehensive mini masterclass in the art of business transformation.

To bring these narratives to life, media monks took on the task of authoring and animating the scripts. Drawing from a wealth of IBM whitepapers and case studies, we carefully curated and distilled the content into four bespoke stories. Each story served as a testament to the transformative power of IBM's cognitive framework, offering attendees a glimpse into the realm of possibilities that lie ahead for their respective industries.

The Davos Cognitive Enterprise Experience stood as a testament to the power of innovation and the ability to create immersive, personalized experiences that resonate with individuals and organizations alike. It served as a catalyst for sparking conversations and inspiring business leaders to embrace the transformative potential of becoming a Cognitive Enterprise.