soko glam - bloomingdales pop-up

SET  -  2017
Soko Glam | New York, NY
Concept, Design Development, Hardware Development, Fabrication Oversight, Installation

Soko Glam, founded in 2012 by Charlotte and Dave Cho, started as a passion of Charlotte’s to share with the western world the benefits of Korean skincare by creating a blog with reviews and how-to videos. The brand quickly grew to begin exporting hand curated products from Korean companies to the United States with their own ecommerce site and robust blog.

Beginning as a ecommerce platform, the brand was ready to reach a bigger audience in brick and mortar locations. As a testing ground Soko Glam asked Set to design a pop-up for Bloomingdale’s in Soho as there starting point.

For a successful launch that was true to the brand, principles pulled from the brand and traditional Korean skincare merchandising were explored.

• Create a bright and warm environment

• Flexible shelving for new product curations

• Use material and brand style to stand out in the Bloomingdale’s environment

The end result, a fully cladded environment bright with flexible modular shelving, storage for over stock, and a link directly to high quality and useful video tutorials.

brand MESSAGE

Soko Glam’s philosophy “skin first” speaks to a new way of thinking about american beauty. Instead of the covering qualities of make-up, Soko Glam’s curated collection of high quality Korean beauty products focuses on the skin itself. Showcasing Soko Glam’s Philosophy, Curation, and community in a retail setting, informs consumers of the ever expanding community of information and support for Korean beauty products.

THE KOREAN 10 STEP SKIN CARE ROUTINE

The 10-step skin care process promoted by Soko Glam not only helps educate customers with helpful tips, but also acts as a great organizational parameter in a retail space.

pop-up layout

The pop-up location’s scale made merchandising a products from 10 step routine difficult without confusing the customer, thus the 10 step routine was simplified to five of the existing routines that were most important to the brand. Using the reduced 5-step layout (cleanse, exfoliate, moisturize, treat, sheet masks, and makeup), the 3 wall pop-up niche is organized in quadrants with featured products from each category highlighted in the center of the main wall. The main wall showcases the 4 routines in order to focus customers attention on the most important steps in Korean skin care.