Le Bon Marché Pop-up

Grayscale - 2023
VIOLETTE_FR | Paris

Concept, Design Development, Fixture Development, Shop Drawings, Fabrication Oversight

French beauty brand VIOLETTE_FR is making its highly anticipated debut at Le Bon Marché, one of Paris's most iconic boutique department stores, as part of its "Rive Gauche" exhibition.

Drawing inspiration from Violette's Atelier, the environment embodies her artistic spirit, creating an immersive experience that educates, empowers, and connects visitors.

With a refined material palette featuring warm woods, honed tadelakt surfaces, brushed brass, and the brand's signature bold blue, the space seamlessly blends post-modern forms and upcycled vintage furniture, creating a truly captivating ambiance.

VIOLETTE_FR

VIOLETTE_FR was developed to remind you that you were born perfect. It was made for all of you who wrote to me on social media saying you identified with a different aesthetic— one that was both totally natural and deeply creative. For the people who were more interested in celebrating individuality and differences rather than fixating on trends.

VIOLETTE_FR has been in development for three years, but really it’s been on my mind my whole career. All my years as a makeup artist allowed me to play with the best products in the world. But I still felt that something was missing: Products that are safe, effective, efficient, luxurious and accessible. These were the elements that I focused on for this brand. Everything I create is easy to use by anyone— from the maven to the novice. I was and still am focused on sourcing clean, but highly pigmented formulas, and packaging that is not only beautiful and easy to use, but environmentally-conscious.

VIOLETTE_FR was created to encourage you to have fun with makeup, laugh at yourself, seduce yourself, and most importantly, believe with all of your heart in your own je ne sais quoi. Because that is what makes you unique, that is what makes you YOU and you all are my muses.

VIOLETTE_FR was made for you... avec amour.

Design Process